Your logo defines your brand. Designing a sharp logo is no simple task. It requires a clear idea about the concept and values of the brand as well as an understanding of the consumer or target group as marketers call them.

Broad step in logo design process would be:

• Formulating a concept
• Doing an initial sketch
• Finalizing the logo concept
• Deciding on the theme colors
• Deciding on the format involved

Once you have your logo, you should invest in your business cards to showcase the business information about your company or you as an individual. They are shared during formal introductions as a convenience and a memory aid.

A business card typically includes the person’s name, company or business affiliation (usually with a logo) and contact information such as street address(es), telephone number(s), fax number, e-mail address(es) and website.

The presentation of your advertisement is essential in ensuring that the target market is able to understand its message and eventually motivates them to purchase a product or use a service. Advertising also comes in various shapes and sizes such as brochures, banners, inserts, flyers, etc.

A lot of effort goes into producing a quality brochure, starting from a sketch and leading to a design and ending with the text that goes in it everything has to be very carefully written to transmit the proper message. The keys to making a successful brochure campaign are design, content and general appeal. You have to make your brochure simple but not boring; eye-catching but clutter-free. The main purpose of a brochure is to set up a visual amalgamation for prospective clients through the use of images, text and symbols.

Once you have your logo, your letterhead and envelopes should be created  using the same design. Uniformity is a fundamental component in creating your new brand.

The point is to grab the reader’s attention as soon as they open the envelope and a beautiful, memorable design is a great way to achieve that.

Whether you’re a small start-up, an established corporation or something in between, a sharp, well-crafted letterhead can enhance your company’s image.

Having a professional-looking design is a great way to gain more trust from your customers and show your clients that you’re a quality company.