Very interesting article for the future of organic SEO in Google.

“The ‘SEO’ services advertised on e-ventures’ websites reduce Google’s revenues,” its complaint alleges, “because if companies are successful in achieving website prominence in Google’s unpaid search listings, then there is less of a need for those companies to purchase Google’s ‘AdWords’ advertising services.” Here is the article

Federal Lawsuit Alleging Google Improperly Censored Search Results Clears Hurdle